Here’s what Aundrea recommends…
To be an extra effective communicator, don’t just listen to the words people say - listen for the feelings behind it all. Paying attention to how people feel shows you truly care. Especially in business, connecting with people on an emotional level is a powerful way to build client/customer loyalty.
Even if someone doesn’t tell you exactly how they’re feeling, the feeling is there - you just need to listen for it! Let them know you heard them loud and clear by summarizing it back to them.
For example…
The person you're speaking with may say: “I’m so ready to be out of my apartment and into a new home. There just isn’t enough space for my kids and they deserve more.”
You could respond with: “You’re tired of being cooped up and confined to such a small space and are motivated to find a beautiful and spacious new home. You really love your children and want to provide them with plenty of room and security.”
Even if you miss the mark a little, people generally appreciate the effort in knowing you worked to understand their situation! They feel heard and acknowledged - and they will remember that YOU made them feel that way.
We’re all HUMAN and humans are emotional creatures, so never underestimate the power of FEELINGS!
Pro Tip: Study a feelings chart to get clear on feeling words you don’t frequently use!