Here’s what Aundrea recommends…
To be an extra effective communicator, don’t just listen to the words people say - listen for the feelings behind it all. Paying attention to how people feel shows you truly care. Especially in business, connecting with people on an emotional level is a powerful way to build client/customer loyalty.
Even if someone doesn’t tell you exactly how they’re feeling, the feeling is there - you just need to listen for it! Let them know you heard them loud and clear by summarizing it back to them.
The person you're speaking with may say: “I’m so ready to be out of my apartment and into a new home. There just isn’t enough space for my kids and they deserve more.”
You could respond with: “You’re tired of being cooped up and confined to such a small space and are motivated to find a beautiful and spacious new home. You really love your children and want to provide them with plenty of room and security.”
Even if you miss the mark a little, people generally appreciate the effort in knowing you worked to understand their situation! They feel heard and acknowledged - and they will remember that YOU made them feel that way.
We’re all HUMAN and humans are emotional creatures, so never underestimate the power of FEELINGS!
Pro Tip: Study a feelings chart to get clear on feeling words you don’t frequently use!